Compliance & Responsible Messaging

Mabel is a text-message service, and reaching people on their phones is a privilege that carriers, regulators, and — most importantly — the people we contact extend to us. We take that seriously. Soft Sync Solutions LLC, the company behind Mabel, is fully registered and compliant with the A2P 10DLC framework that governs business text messaging in the United States, and we hold ourselves to the messaging standards set by the wireless carriers and the CTIA.

This page explains what that means for Mabel's astrology service, why it matters, and the commitments we make to every person who texts with her.

What you receive

When you sign up for Mabel's astrology service, you give her your birth details by text and she gives you, each day:

• One daily reading. A short text written from your own birth chart and that day's sky — not a sun-sign column. It arrives once a day, at roughly the same time each morning in the time zone on your account.
• An ask before the reading. Mabel sends a short message about what the day is about and waits for you to reply before she sends the reading itself. If you do not reply, that day's reading expires at midnight and is not sent. This means that on any day you ignore her, you receive less from Mabel, not more.
• A link to your birth chart. When you finish giving Mabel your birth details, she texts you a link to a page on tellmabel.com that draws your chart. The page is yours and is not listed or searchable; anyone holding the link can open it, so treat it the way you would treat any private link. The page carries a short reading of your chart, drawn from the chart itself and nothing you have told her. From it you can save your chart as a picture; the picture carries your birth details, exactly as the page does, and our web address — never the link itself.
• A note when someone compares charts with you. Only if you have chosen to share your chart, and only about a chart you shared. It arrives at most once a day however many people looked, it tells you what the comparison found and never who they are, and you can switch it off on your own chart page without stopping sharing.
• A question about your own chart, now and then. Mabel says one thing she has read in your chart and asks whether it fits. Answering is the point — a no is as useful to her as a yes and closes that subject for good — but nothing is withheld if you ignore it. She asks about one thing at a time, never while a previous question is still unanswered, and she stops entirely once she has been through your chart.
• Replies to your own texts. You can text her whenever you like — about your chart, your day, or anything on your mind — and she answers.
• Verification codes and account notices, such as a billing problem.

That is the whole program. Mabel does not send marketing messages, promotional offers, or messages on behalf of anyone else. When one of her messages contains a link, that link points to a page on tellmabel.com that was made for you — never to a third party, an advertiser, or a redirect service.

Sharing your chart

Nothing is shared unless you share it. Your chart page carries a second, separate link — deliberately not the one Mabel texted you — and one tap opens your own messages app with it ready to send. Nobody has that link until you send it to them, the message goes from your phone rather than from us, and nothing about your chart is public in the meantime.

What a shared link shows: your chart wheel, your sun, moon and rising signs, and the birth date, time and place the chart was drawn from. What it does not show: your name or your phone number. A chart is drawn from a birth, so a page that shows the chart shows the birth — hand the link to the people you would tell anyway, which is usually exactly who it is for.

The reason it is still a second link is not that the details are secret. It is that handing it out should be a decision you made and can take back: your own page keeps working, and turning sharing off makes the shared one stop for everyone who has it.

Being told about it is a separate switch. By default Mabel texts you when somebody compares charts with your shared chart — at most once a day, whatever the traffic. That message tells you what the comparison found; it does not tell you who they were, and it carries no link to their chart, because we do not know who they are and they entered their birthday on the understanding that it stays with them. You can turn it off on your own chart page and keep sharing.

You can stop sharing at any time. Turning sharing off makes that link stop working for everyone who has it, and it does not affect your own page. Anyone can open a shared link without an account, and we ask them for nothing to see it. Search engines are asked not to index either page, and deleting your account stops all of them working.

Comparing charts

A shared chart page invites whoever opens it to enter their own birth date and see how the two charts compare. If that is you, and you do not have an account with us:

• We ask you for nothing that could reach you. No phone number, no email address, no name, no account. A birth date is required; a birth time and a town are optional and make the reading sharper.
• What you type is kept for 30 days, so the page you were shown still works if you come back to it or send it on, and is then deleted. It is stored against the comparison, never used to advertise to you, and never sold.
• The other person does not see your birthday. They may be told that someone compared charts with them; they are not shown your birth date, time or place, and we could not tell them who you are because we do not know.
• The reading is entertainment, exactly like the rest of this service. It describes two charts, not two people, and it is not advice about a relationship.

Astrology is for entertainment

Mabel's readings are provided for entertainment and reflection. They are not advice, and they are not a prediction of what will happen to you. Nothing Mabel says should be used to make a medical, legal, financial, or other consequential decision.

Mabel does not give medical, legal, or financial advice, and she will say so plainly if you ask her for it. If you raise something serious — a health scare, a crisis — she takes it seriously and tells you it is outside what she does, rather than answering it with astrology.

The service is for people aged 18 or older. If someone indicates they are under 18, Mabel stops replying.

This service has its own number

Mabel's astrology service and Mabel's reminder service are two products from the same company, Soft Sync Solutions LLC, registered under the same A2P 10DLC brand. They are separate messaging programs on separate phone numbers, each with its own registered campaign. That has one consequence worth stating plainly:

Replying STOP stops everything from the number you reply to. Replying STOP to Mabel's astrology number ends your astrology readings and every other message from that number, and replying START resumes them. If you also use Mabel's reminder service, that is a different number and a different opt-out — stopping one does not stop the other, so opt out of each where you receive it. Whichever number you are texting, one STOP is all it ever takes to end it.

What is A2P 10DLC?

A2P 10DLC stands for Application-to-Person 10-Digit Long Code:

• Application-to-Person (A2P) — messages sent by a business or software system to a person, as opposed to a casual text between two friends. When Mabel texts you, that is A2P messaging.
• 10-Digit Long Code (10DLC) — a standard local phone number, like the ones already in your contacts, as opposed to a 5- or 6-digit short code.

A2P 10DLC is the framework U.S. mobile carriers — AT&T, T-Mobile, Verizon, and others — use to sanction legitimate business messaging over standard phone numbers. Businesses that want to text customers this way must register with The Campaign Registry (TCR), an industry body that vets who is sending messages and what they are sending. Registration happens in two layers: brand registration, where we identify our company and its legal entity information so carriers know exactly who is behind the messages, and campaign registration, where we describe the use case, how people opt in, sample messages, and how people opt out. Carriers review and approve this before any messages flow.

In short: A2P 10DLC is the system that separates trusted, accountable senders from spammers. Mabel is a fully registered and approved sender within it.

Why it matters

It protects you. A2P 10DLC exists so that you only receive messages you actually asked for, from senders who are identifiable and accountable. Every registered sender must honor consent and opt-outs, which keeps the channel under your control.

It ensures messages actually arrive. Carriers filter and block unregistered business traffic aggressively, often silently. Because Mabel is properly registered, her messages are delivered reliably instead of being flagged as spam.

It is the law and the industry standard. Business texting in the U.S. is governed by the Telephone Consumer Protection Act (TCPA), FCC rules, and the CTIA's messaging principles, in addition to each carrier's own policies. A2P 10DLC is how businesses demonstrate compliance with all of it.

What is SHAFT?

SHAFT is an industry acronym for five categories of content restricted across business text messaging under CTIA guidelines and carrier policies: Sex, Hate, Alcohol, Firearms, and Tobacco. These categories (often extended by carriers to include cannabis/CBD, illegal drugs, and certain gambling content) are tightly controlled because messaging reaches people of all ages instantly and directly.

Mabel does not send SHAFT content. Every message she sends is screened before it goes out, and messages people send her are screened before she reads them. Her readings are about your day and your life; they are not adult content, and the service is not built for it.

Our commitments to you

Consent comes first. Mabel only texts people who have opted in, and opting in is a separate, deliberate step. When you sign up, you give us your phone number and we text you a one-time code to confirm it is yours (resent only if you ask) — we disclose that code before you ask for it, along with message and data rates and where to find our Terms of Service and Privacy Policy. Mabel herself stays silent until you explicitly turn her on: after you create your account, we ask you to tick a box agreeing to receive her text messages. Until then, we send you nothing beyond the codes you request. We never text people who have not asked to hear from us, and we never buy or scrape phone numbers.

Opting out is always easy. Reply STOP (or UNSUBSCRIBE, END, or QUIT) to any message and Mabel will stop texting you. You will get a single confirmation and no further messages after that. Because Mabel is a paid service that lives in your texts, replying STOP also sets your subscription to cancel at the end of its current billing period — we do not keep billing people we can no longer text. Reply START to resume; a subscription already set to cancel stays cancelled, and you can resubscribe any time.

Help is one word away. Reply HELP (or INFO) at any time and we will send you information about the service and how to reach us.

We respect message frequency and rates. Mabel sends one reading a day — and only if you answer her — plus replies to whatever you text her, so how much you hear from her is largely up to you. Message and data rates may apply through your carrier.

We do not text out of the blue. Beyond the daily reading you signed up for, Mabel texts you in direct response to your messages and for occasional account notices. Her messages are sent between 9am and 9pm in the time zone on your account.

We protect your privacy. Your phone number, your birth details, and your conversations are handled according to our Privacy Policy. We do not sell your personal information, and we never give anyone your conversations for marketing. We use trusted infrastructure providers (such as our messaging and payment processors) to operate the service, and on our marketing pages and signup flow we use the analytics and advertising-measurement tools described in our Privacy Policy.

Questions about compliance?

If you have any questions about how we handle messaging, consent, or your data, we are happy to help.

Soft Sync Solutions LLC
Email: support@tellmabel.com

For details on how we handle your information and the terms of the service, please see our Privacy Policy and Terms of Service.